Case Study: Job Advert For Xaorex

Objective: Attract qualified candidates for the Outbound Sales Agent position

Platform: Meta (Facebook & Instagram Ads)

Duration: 7 Days

Background

Xaorex, a growing web design and development firm, sought to expand its sales team by hiring experienced Outbound Sales Agents. They partnered with us to leverage targeted Meta advertising to reach potential candidates quickly and cost-effectively.

Strategy

We created a dynamic ad campaign focusing on:

• Audience Targeting: Sales professionals aged 18–40 with relevant job titles and interests (e.g., Sales, B2B sales, Telecommunications).

• Ad Creatives: Engaging visuals and clear copy emphasising commission-based earnings, remote work flexibility, and a fast-paced environment.

• Conversion Funnel: Click-to-Apply ads leading to a streamlined landing page with direct application and screening.

• A/B Testing: Tested 2 different creatives, one with a person in the advert, one without, to determine which one could get us a better CPC.

Results

• Reach: 6058

• Click-Through Rate (CTR): 2.54%

• Applications Received: 5

• Qualified Leads: 2

• Cost per Application: £7.24

• Cost per Click: £0.17

Conclusion

The Meta campaign delivered a strong pipeline of motivated sales professionals. Xaorex successfully interviewed 5 candidates, filling the position needed, and has since continued working with us for ongoing recruitment advertising needs.